Most Frequent Questions
Now-a-days SEO is far different from the Today’s SEO is far different from yesterday. At least in mainstream terms. But people are still SEARCHING and finding solutions more in Search Engines than they do any other channel.
(Do you “search” in Facebook for things you need to learn or locate? Not likely).
Studies have shown that people still find Search Engines a quicker means to finding what they need and that the results are often more precise over other potential channels.
Before you even set clear what are the best digital marketing strategies, you need to decide what your goals are.
Once you decide on your goals, then you can put down a digital marketing strategy to meet these goals. PPC, Retargeting, FB ads and more, are not strategies but tactics.
Often people confuse these two terms and they end up missing the most important one, which is the strategy.
An easy way to differentiate strategies from tactics is that strategies cannot be seen, whereas tactics can. For example, everyone can see your PPC ads and FB ads, but none can see why you are doing these.
If you want to read more on this, i have created a very detailed guide here Digital Marketing Strategy: [The ultimate step by step process] – Digital Marketing Blog
It is not possible to set a strategy without knowing your goals first. So, if we assume that you want to drive more e-commerce sales, then the strategy to do that would be to drive more qualified traffic to your website, and the tactics to do that would be PPC ads, FB ads, retargeting etc..
Hope it helps
A website audit is a complete analysis of all the factors that determine your site’s visibility in search engines. This can include, but is not necessarily limited to:
- Indexed pages
- Page errors
- Site speed
- Optimized, updated content
- Meta data
- Responsiveness to devices
- Social signals
To conduct a site audit, SEO firms generally run various tests and generate detailed reports, which are then analyzed for insight on any existing website issues.
Based on the results of the audit, the firm should then make recommendations to improve the visibility of your website in search engines.
If you have never implemented SEO best practices, then the site audit reveals where you may want to begin your work. For example, if the results of your audit conclude that your pages are missing metadata, then you may want to consider adding that information to your site.
But, if you already do SEO and you are not getting favorable results, then you should consider the site audit because it can pinpoint where and why your issues exist. Perhaps, for example, you need to make more of your pages mobile-friendly or you have bad backlinks, both of which could be penalizing your site.
Social media optimization is an integral part of digital marketing. It helps the most in creating brand awareness and is the best activity for Brand building. Though there could be numerous ways to optimize your Social media posts .I am listing a few which are basic but most important:
- Always put your Brand logo , name or trademark anything related to your business on the image . So that if the image is shared further , your logo also gets shared.
- Use #hashtags in the content which can be very beneficial for search . People searching for any content or image related can see your post on the basis of the hashtags used.
- Link all you accounts with your post -Twitter , Instagram ,Facebook etc for maximum reach
- Always use the link of your blog or the specific landing page related to the post of your website for pulling most of your traffic to your website/blog.
- Always try to post something informative , attractive , surprising or eye catching so that your post get the maximum views out of hundreds of posts in the timeline.
- Try tagging your image or post with people related to it , people interested in the post or the groups /communities related to your content.This will help in increasing the reach.
There are many more but I could list only few at the moment.
Digital Marketing Courses are becoming more and more expensive as the demand and scope of this course is increasing .Though this subject can be learn by self study also, joining a digital marketing institute can save lots of your time .
I myself learned digital marketing by self study as at that time there was sever lack of professional training institutes .Digital Marketing Certification can surely land you an assured job but it requires practical knowledge of the subject.You are required to actually know how you can market the website and generate revenue through online marketing.
So the training for digital marketing also requires professional mentors ,who can provide practical training . As these trainers are hard to find thats why they charge lots of money as salery .This increases the fees of this course also .
Have any query? Feel free to tell us.
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